Our Story
Since 1985, creating genuine Italian pizzas with a dedication to tradition.
From Naples to Your Neighborhood
'Crust & Craft Pizzeria originated from a dream: to share real Neapolitan pizza with London. The Bianchi family launched our pizzeria in 1985 as a quaint, family-owned operation with time-honored recipes passed down for generations.
Marco Bianchi, the progenitor of our establishment, mastered the pizza-making craft during her sojourn across Italy, apprenticing with renowned pizzaiolos in Naples—the cradle of pizza. Returning to the UK, her aim was to reproduce the enchantment of genuine Italian pizza, sticking to age-old techniques and unparalleled ingredients.
Our once small-scale 12-seat eatery has expanded into a well-loved local fixture while our adherence to excellence and genuineness has remained constant. We persist in employing traditional wood-fired oven methods, making our dough from scratch every day, and selecting the superlative quality ingredients available to us.
Nowadays, 'Crust & Craft Pizzeria' carries on as a family enterprise with the Bianchi's second generation at the helm of our enthusiastic crew. Even though we've adopted new innovations, the core of our enterprise—the crafting of delightful, authentic pizza that unites patrons—stays unaltered.
Our Values
Quality Ingredients
We prioritize the sourcing of prime, fresh ingredients by partnering with local farmers and Italian suppliers to deliver authentic taste.
Traditional Methods
Our pizzas are made honoring longstanding traditions, letting our dough develop over 48 hours and baking it in genuine wood-fired ovens.
Community Focus
We aim to be a cornerstone in our locality, not just as a dining spot but as an active participant in community events, providing a haven for all.
Sustainability
Dedicated to sustainable practices, we strive to lessen food waste, employ environmentally friendly packaging, and endorse sustainable farming.
Meet Our Team
Meet the passionate individuals crafting our renowned pizzas
Marco Bianchi
Owner & Head Chef
This successive lienholder, schooled in Naples, has been refining our recipe collection for more than 15 years.
Isabella Garcia
Executive Chef
With a background in traditional Italian cooking, this culinary expert brings over a decade of expertise to our kitchen, particularly with seasonal creations.
Lucas Ferrara
Master Pizzaiolo
A native of Naples with over 20 years of experience perfecting pizza artistry, he instructs our pizza chefs.
Charlotte Robertson
Restaurant Manager
She ensures an outstanding dining experience for our guests, steering the front-of-house staff with kindness and professionalism.
Ethan Li
Sommelier & Beverage Director
He's responsible for our drink menu, specializing in Italian lemonades perfectly matched with our pizzas.
What Our Customers Say
This is the closest to Neapolitan pizza I've enjoyed outside Italy. The dough is just the right amount of crisp and chewy, and those signature char spots are a testament to their wood-fired oven.
Alexander Smith
It's impressive how 'Crust & Craft Pizzeria is committed to using local ingredients and embracing sustainable practices. The distinct quality shines through with every mouthful. Their rotations of seasonal offerings never disappoint!
Emily Martinez
I have been visiting this place for many years, and they consistently maintain their high standards. The team here makes you feel like part of the family, and as for the pizza, it’s divine. Don't pass up their Truffle Mushroom pizza!
Olivia Thompson
Awards & Recognition
Top Pizzeria in Cityview
Local Culinary Awards, 2019-2023
Top 50 Best Pizzerias in the UK
UK Dining Guide, 2021-2023
Certification of Authentic Neapolitan Pizza
True Neapolitan Pizza Association, 2018
Excellence in Sustainable Business Practices
Green Business League, 2022
Come Visit Us
Discover traditional Italian pizza in a friendly and inviting setting.